Megan McArdle writes:
One of the first things you encounter when you read personal finance gurus like Dave Ramsey or Suze Orman is the concept of the “latte factor”–the surprising way that little luxury purchases add up. A Starbucks latte a day is well over $1000 a year, which sounds less like an “affordable luxury” than a sizeable chunk of after-tax income for many, even most, of the people who buy them. When Dunkin Donuts is selling for less, and your office is giving it away for free, it seems like a relatively painless way to shore up your finances.
Probably. The real reason I quoted that, though, was that ever since I realized that the Dunkin Donuts outlets that are surprisingly ubiquitous in Barcelona are branded as “Dunkin Coffee” I’ve been waiting for a pretext to blog about this fact:
For whatever reason, I find the subtle differences embedded within the uniformity of fast food chains sort of fascinating.