Because the world is a very strange place, someone decided that the world needs a “purity ring” application for iPhone. Jessica Valenti says “I know I shouldn’t be surprised that there’s a iPhone “purity ring” application – after all, I’m all too familiar with the various ways virginity fetish reveals itself in American culture. But this still managed to skeeve me.” I will, however, cop to some level of surprise that this is actually a British application:
For just 59p, consumers can download an application that allows them to take a purity pledge and then display a silver ring on their phone to prove their commitment to abstinence. [...]
The company’s director, Henry Bennett, said: “We’re not charging for the idea. We’re just covering our costs. It’s all about reaching a new market. If you wanted to buy a purity ring, you could spend as much as £100.”
I suppose the fact that you could spend as much as £100 on a purity ring isn’t really any crazier than the underlying idea behind the purity ring. But still.
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