The Lure of the East

Eric Rauchway posted this map showing per capita Coca Cola consumption around the world in 1996:


It’s fascinating to consider how much money could be made if 15-20 years from now consumption in China and India is up to the level currently seen in, say, Brazil. Coke’s most recent annual report indicates that Chinese consumption of Coca-Cola Company products increased from eight servings per capita in 1998 to 28 in 2008.