The Apple Remote Control


Via TUAW, an intriguing theory from Forbes‘s Bridget Brennan:

My mother is a smart woman who runs her own business. She values her time and has no desire to spend it configuring devices that should be elegant and easy to use, given their high cost. I couldn’t help but think: Why does the consumer electronics industry make things harder the more advanced technology gets? And then my thoughts turned to fantasy: Why doesn’t Apple make remote controls?

You ask: Why Apple? Because if any company could improve one of the world’s most user-unfriendly electronic devices, it would be Apple. And then there’s this: Apple just may be the world’s most discreetly feminine brand.

Of course Apple does make a remote control it just only controls devices that Apple makes so you can’t use it to run your cable box or your stereo. But it definitely exists. Is Apple really a “feminine” brand? It’s certain more interested in design/aesthetic issues than your average computer-maker.