Profit!

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"Profit!"

The Washington Post Company would be a pretty successful company if not for The Washington Post:

The Washington Post Co. returned to profitability in the second quarter and the flagship newspaper division narrowed its first-quarter losses largely because of cost-cutting, according to earnings released Friday morning. […] The Post Co. is now largely an education company — its Kaplan Inc. education unit provided 58 percent of the parent company’s second-quarter revenue, as opposed to the newspaper division, which chipped in 15 percent. Nevertheless, the ongoing decline in advertising revenue at The Post — exacerbated by the recession — had been so sharp that it dragged the entire company into the red in the first quarter, despite continued growth by Kaplan and The Post’s Cable One cable company.

At Kaplan, if you put out a book saying that there are ten options on SAT questions, they would probably fire you and stop printing the book. People rely on Kaplan’s products to be accurate, and the company would suffer a lot if it attracted a reputation for publishing willfully inaccurate information. And then there’s George Will….

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