You Think You’re a Man

Questionable gender politics in advertising is nothing new, but Vanessa at Feministing highlights a truly absurd example Dockers:

Really? Khakis?

Part of what’s odd here is that they can’t even really get their message straight. They start up suggesting that they’re going to be offering a product that’s “manlier” than the alternative in the sense of less feminine, but then they wind up trying to argue that their khakis are more mature than the (presumably denim-based) alternative.