Questionable gender politics in advertising is nothing new, but Vanessa at Feministing highlights a truly absurd example
Really? Khakis?
Part of what’s odd here is that they can’t even really get their message straight. They start up suggesting that they’re going to be offering a product that’s “manlier” than the alternative in the sense of less feminine, but then they wind up trying to argue that their khakis are more mature than the (presumably denim-based) alternative.
Previous in TP Yglesias
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