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Where’re the Broccoli Ads?

By Matthew Yglesias on April 20, 2010 at 8:31 am

"Where’re the Broccoli Ads?"

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Broccoli, Calabrese cultivar

From an article on marketing food to kids:

Despite the industry’s self-regulatory system, the vast majority of food and entertainment companies have no protections in place for children,” said Margo G. Wootan, the center’s nutrition policy director. In the center’s analysis of marketing to children, released last November, the highest grade, a B-plus, went to the candy maker Mars, which does not market to children under 12 and avoids other gimmicks that attract them.

If companies were marketing bananas and broccoli, we wouldn’t be concerned,” Dr. Wootan said. “But instead, most marketing is for sugary cereals, fast food, snack foods and candy. And this junk-food marketing is a major contributor to childhood obesity.”

Why is it that nobody’s marketing broccoli and bananas? This stuff is sold in stores, in exchange for money. Presumably there are for-profit enterprises out there with a vested interest in selling more.

Update

Austin Frakt says it’s because vegetable growers are producing undifferentiated commodities which makes sense.

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