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Good News for Bank of America

By Matthew Yglesias  

"Good News for Bank of America"

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Gallup reports on an interesting framing effect:

Support for Banking and Wall Street Reform 1

When Wall Street is not mentioned, net public support (percentage in favor minus percentage opposed) for banking reform legislation is +3 points, but when it is mentioned, net support is +14. [...]

On both questions, Democrats are more likely than Republicans to support banking reform. Seven in 10 Democrats favor the proposed new federal regulatory powers, regardless of the wording. By contrast, Republicans show greater support for reform when “Wall Street” is invoked than when it is not (35% vs. 22%).

Seems like a golden opportunity for Bank of America, founded in California and currently headquartered in North Carolina, to argue that it has nothing to do with Wall Street and should be exempted from all the rules. More seriously, it’s interesting that only Republicans are susceptible to this framing effect—dislike of New York City?

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