Interesting finding from John Sides:
The majority of Americans opposes the estate tax, even though it affects only a small number of wealthy people. Scholarly investigations of this puzzle have debated the role of knowledge about the tax. Do at least some people support the estate tax because they are ignorant of its limited scope? If people were better informed, would more of them support this tax? Via experiments, I demonstrate the casual effects of information about who pays the estate tax, as well as arguments for and against it. I find that this information does reduce opposition to the estate tax, and that it does so primarily among the poorer conservatives and Republicans. The combination of this information and various arguments also tend to shift opinion in favor of the tax. These findings contrast with previous research and suggest that knowledge (or lack thereof) is central to understanding public opinion about the estate tax.
So there you go, spread the facts.