I sometimes imagine that Romney approaches politics in the same spirit that the CEO of Darden Restaurants approaches cuisine. Darden owns Olive Garden, Longhorn steakhouses, and Red Lobster among other chains. Now suppose that Darden’s data show a decline in demand for mid-priced steak restaurants and a rising response to Italian family dining. Suppose they convert some of their Longhorn outlets to Olive Gardens. Is that “flip-flopping”? Or is that giving people what they want for their money?
Likewise, the “pro-choice” concept met public demand so long as Romney Inc. was a Boston-based senatorship and governorship-seeking enterprise. But now Romney Inc. is expanding to a national brand, with important new growth opportunities in Iowa and South Carolina. A new concept is accordingly required to serve these new markets. Again: this is not flip-flopping. It is customer service.
Ezra Klein points out some problems with this line of thought. But I think the real issue here has to do with character. The executives of Darden Restaurants are basically trying to make money. And so are the owners of the firm. And that’s fine. Most of us aren’t so distressed by the idea that the firm is, on some level, a soulless money-making machine. But on this view, Romney is . . . what? A soulless power-seeking machine?
To a large extent our political system is already biased toward promoting power-crazed sociopaths into positions of authority. The public’s aversion to people who appear to have this quality to a greater extent than other high-profile politicians seems very understandable to me. Meanwhile, at the end of the day Ross Douthat is right to say that this still leaves you necessarily puzzled by the question of what a Romney Administration would actually do. Is it so crazy for political activists and pundits to be curious about this?