This Conservative Party hit on Liberal Party leader Michael Ignatieff is just unbelievably devastating. To a small extent they seem to me to have buried the lead and it’s the final seconds where they really nail him:
The interesting thing is that in a multi-party system it’s difficult for the party behind an attack ad like this to reap all the benefits. This makes Ignatieff and the Liberals look terrible, but depending on your ex ante political preferences thinking worse of Ignatieff could turn you into a voter for the separatist Bloc Québécois or the social democratic NDP rather than the center-right Conservatives. And, indeed, over the past week we’ve been seeing a surge in support for the NDP.