A ‘Confused’ O’Reilly: ‘I Just Want Mayonnaise. I Don’t Want Guys Kissing’

Earlier this week, the Guardian reported on a new “light-hearted” Heinz advertisement set to air in the UK that “promotes a new range of dressing called Heinz Deli Mayo” and also “features two men sharing a kiss.” A “New York deli man” acts as mother and wife in a typical British family and at the end of the ad, “mum” sends dad off with a kiss and the words: “Love you. Straight home from work, sweet cheeks.”

But last night on his Fox News show, Bill O’Reilly found the ad a little too much to handle. Talking with Bernie Goldberg and Jane Hall, O’Reilly confessed that the ad left him feeling “confused”:

O’REILLY: So why are they doing that? Why — it was. It was obviously a gay thing. Now I don’t know what the message is, other than gay people like mayonnaise. … I’m confused. This whole gender blending thing. It’s confusing to me. … I just want mayonnaise. I don’t want guys kissing.

Watch it:

It’s odd that O’Reilly seems so disturbed by the ad. Last year, when referring to Gov. Bill Richardson’s (D-NM) assertion that he believes homosexuality is a “choice,” O’Reilly said, “I think everybody’s got to relax on all this gay stuff.” Media Matters noted O’Reilly’s “own inability to ‘relax on all this gay stuff’ with a history of controversial, misleading, and false claims about gays and lesbians.”


At the end of the segment, an exasperated O’Reilly asked, “Can’t I just have mayonnaise without all this? Is that too much to ask?” Apparently, O’Reilly still isn’t relaxing on all the gay stuff.

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