Climate Progress is #1, but why?

[Someone noticed the factoid below and e-mailed it to me — and it is too rich not to comment on and try to learn from.]

I recently wrote a post “Note to media: Pork queen Palin is an earmark expert, NOT energy expert.” It began:

If you Google Palin energy expert, you’ll find more than 10,000 hits. It’s no surprise that conservative shills like George Pataki and Haley Barbour use that label — heck, a major conservative talking point is that she’s a foreign-policy expert because “Alaska is the closest part of our continent to Russia,” as Cindy McCain put it. Conservatives are desperate to inflate the resume of this partially vetted semi-qualified VP choice….

Now here’s the great thing. If you Google Palin “energy expert” now, my post is the first entry:



clipped from

Search Results

  1. Sep 3, 2008  palin.jpg If you Google Palinenergy expert,” you’ll find more than 10000 hits. It’s no surprise that conservative shills like George — 24k — Cached — Similar pages — Note this


Now that is change I can believe in.

So I have a Query to all those who understand search engines:

Why am I now first up?

Someone emailed me that is

1) # of people linking to you

2) clarity of relevancy in the post.

3) number of searchers with the term who then click on the result. (E.g., searchers find you relevant.)

But in fact according to technorati, only two websites link to that post.

Someone else emailed me

1. Climate Progress has a PageRank of 7, likely higher than the competitors.2. You included the keywords in the URL.3. People linked with the appropriate keywords.4. Good keyword density.

I’d love to know the answer — ’cause I like being first!