Creating Magical Enjoyment You Feel Good About

Travel to Europe’s small countries always offers one an intriguing glimpse of the world’s linguistic future — English spoken universally, but not quite right (admittedly, it’s an unfortunate coincidence that the world’s lingua franca is also the language that features the greatest proliferation of irregularities and so forth). Nestlé headquarters was full of promotional copy that didn’t scan right to a native speaker. Sometimes, they seemed to be working of a very literal translation from French. But then there was this:

I think I’d like to make that this blog’s new slogan. Creating magical enjoyment you feel good about since 2002.