‘Frosty the Coalman’: King Coal Launches Holiday-Themed Greenwashing Campaign

The American Coalition for Clean Coal Electricity (ACCCE) has launched a new holiday-themed greenwashing campaign through their website aimed at painting their “environmental oxymoron” clean coal technology as “clean,” “affordable,” and “adorable.” As Switchboard explains, the campaign features “animated lumps of coal belting out songs like ‘Frosty the Coalman,’ ‘Clean Coal Night,’ and ‘Deck the Halls (with Clean Coal!).’” An excerpt from “Frosty the Coalman”:

Frosty the Coal Man, is a jolly happy soul.He’s abundant here in America and he helps our economy roll.Frosty the Coal Man, is getting cleaner every day. He’s affordable and adorable and helps workers keep their pay.

There must have been some magic in clean coal technology,For when they looked for pollutants there was nearly none to see.

Listen here:

View the original interactive version.

It is not clear if ACCCE will expand its new holiday campaign beyond their website, but in the past ACCCE has spread its falsehoods on TV, radio, and in print, often spending millions. In early 2008, ACCCE’s clean coal campaign reportedly had $50 million to spend on pro-coal, anti-climate initiatives.


The Wall Street Journal recently credited ACCCE’s misleading campaign with convincing politicians, the media and the public that “clean coal” is a cure-all for global warming pollution from coal-fired power plants. Even President-elect Obama has taken the bait.

Clean coal, of course, is nothing of the sort. Al Gore put it bluntly: “Clean coal’s like healthy cigarettes — it does not exist.” Similarly, Kevin Grandia writes, “Nothing like mercury emissions, asthma attacks and melting polar ice-caps to get me in the holiday spirit.”


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