‘Guilt is the new black.’

Diesel launches a “tongue-in-cheek” ad campaign promoting its spring/summer collection as “Global Warming Ready.” Its ads depicts “landscapes that have been transformed by environmental disaster” and models that “are dressed fashionably if barely (to accommodate the weather) and they lounge amid this hip dystopia in glamorous unconcern, fanning themselves or applying suntan lotion to one another’s tawny backs.” Watch the ad HERE. Find out the facts on global warming at ClimateCrisis.net.

(HT: MoJo Blog)