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How You Can Spend Money Depends on What You Want to Buy

I would love to know the budget for Ok Go’s latest glorious extravaganza was:

I can’t imagine setting this up and coordinating this was cheap, but it’s whimsical and insanely original. Can you imagine what music videos as a genre might look like if the priority was spending the money on inventiveness, not clothes or choreography? To be clear, I love me some great clothes and great choreography. But there is a sameness to it all after a while.

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