Ideology at the Box Office

Andrew Breitbart’s “Big Hollywood” site gloats over The Green Zone’s poor box office:

AP confirms: “Green Zone” opens to a dismal $14.5 million.

The moral of the story? If you’re going to trash America and the troops, use Smurfs.



Compare that to the opening weekend figures for the two previous collaborations between director Paul Greengrass and Damon:

— Bourne Supremacy: $52.5 million — Bourne Ultimatum: $69.2 million

Gee, I wonder what the difference was?

I would have read the “Bourne” series as expressing severe skepticism about American hegemony and the wisdom of an unrestrained national security state. Very American, that is, in the tradition of Dwight Eisenhower and Thomas Jefferson and John Adams, but anti-American in the tradition of the contemporary right-wing and Big Hollywood.

And, indeed, consider Big Hollywood’s take on the Bourne movies about a year ago:

But Bourne fights predominantly middle-aged white men in suits who are part of the military and intelligence establishments. Combine that with the character’s inherent narcissism, and he’s the perfect screen hero for the hard left. […]

There’s talk of another Greengrass/Damon/Bourne project in Hollywood, but that series will never match Bond’s pop culture significance and historic resonance with movie fans — and that will forever burn in the guts of hard left ideologues who forget “it’s only a movie.”

I’m gonna say it’s only a movie, and neither the popularity of the Bourne series nor the unpopularity of Green Zone has a great deal to do with hard-left ideologues.