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Investors Look To Anti-Obesity Campaigns As Next Big Market

Thanks to the fact that obesity rates have tripled over the past three decades — and are likely to continue to rise, with some estimates predicting that 75 percent of Americans will be overweight by 2020 — financial investors now consider anti-obesity campaigns to be their next big opportunity to profit. A new Bank of America/Merrill Lynch Global Research report called “Globesity — The Global Fight Against Obesity” identifies the sectors and companies doing work to find long-term solutions to the obesity epidemic, and makes recommendations for investors who want to support this work. Building portfolios to invest in these initiatives, the report argues, will be advantageous for companies’ bottom lines because the rest of the world is likely to focus its attention on combating obesity over the next 25 years.

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