Judging a Book by Its Cover

Tyler Cowen makes the case that it may be a good idea. How convincing this case is depends, I think, on how much faith you put in the marketing people working for book publishers. It’s clear that their cover designs do provide some level of effective signals — you can identify a book as “chick lit” that’s unlikely to appeal to a male 26 year-old based on the cover — but one has to wonder on how fine-grained a level this is going to work.