Advertisers are dropping like flies from The Ingraham Angle after its host mocked Parkland shooting survivor David Hogg for not getting into four University of California colleges, prompting Laura Ingraham to apologize.
“David Hogg Rejected By Four Colleges To Which He Applied and whines about it,” the Fox News host tweeted on Wednesday. “(Dinged by UCLA with a 4.1 GPA…totally predictable given acceptance rates.)”
David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA…totally predictable given acceptance rates.) https://t.co/wflA4hWHXY
— Laura Ingraham (@IngrahamAngle) March 28, 2018
In response, Hogg called for his supporters to boycott advertisers on Laura Ingraham’s Fox News show, The Ingraham Angle — a call to action that’s proven effective.
Ingraham’s tweet was up for over 24 hours before she eventually issued an apology to Hogg. Her apology only came after a number of companies announced they would stop advertising on her television show.
Rachael Ray’s pet food company, Nutrish, wrote in a tweet to Hogg on Thursday that they are “in the process of removing [their] ads from Laura Ingraham’s program.”
Not long after Nutrish pulled its sponsorship, online travel website TripAdvisor announced it will no longer advertise on Ingraham’s show, saying in a statement that her comments “cross the line of decency.”
“We believe strongly in the values of our company, especially the one that says, ‘We are better together.’ We also believe Americans can disagree while still being agreeable, and that the free exchange of ideas within a community, in a peaceful manner, is the cornerstone of our democracy,” the company stated.
Home-goods digital retailer Wayfair announced Thursday it will be pulling its advertisements from Ingraham’s show, telling The Daily Beast in a statement: “As a company, we support open dialogue and debate on issues. However, the decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values. We do not plan to continue advertising on this particular program.”
Thursday afternoon, online travel booking company Expedia announced they are no longer advertising during Laura Ingraham’s show, telling HuffPost, “Expedia no longer advertises on this show.”
The company neglected to mention whether this was in response to Ingraham’s comments.
A spokesperson for Nestlé confirmed to ThinkProgress on Thursday the company will no longer run advertisements during The Ingraham Angle.
“We have no plans to buy ads on the show in the future,” a spokesperson for a company said.
Johnson & Johnson
Johnson & Johnson confirmed to HuffPost Thursday evening that the company “will pull advertising from Ms. Ingraham’s show.”
Update: It's now up to SIX advertisers dropping Laura Ingraham in the past 24 hours, after she mocked Parkland student @davidhogg111. Johnson & Johnson is the latest. https://t.co/VUVFWLX4Jn pic.twitter.com/i7eNodFojI
— Jennifer Bendery (@jbendery) March 29, 2018
Streaming site Hulu joined the growing list of advertisers on Thursday. “We’d like to confirm that we are no longer advertising on Laura Ingraham’s show and are monitoring all of our ad placements carefully,” the streaming service wrote in a tweet to David Hogg.
We’d like to confirm that we are no longer advertising on Laura Ingraham’s show and are monitoring all of our ad placements carefully.
— hulu (@hulu) March 29, 2018
Online shopping service Stitch Fix became the eighth company to cut ties with Ingraham, confirming to HuffPost that it will stop purchasing ads during her program.
A representative for weight loss and nutrition company Jenny Craig announced Friday the company will no longer run ads on Laura Ingraham’s Fox News show.
“We have decided to take steps to discontinue advertising on this show,” the statement read.
According to The Daily Beast, office supply store Office Depot has dropped advertisements on Ingraham’s show.
Hearing aid company Miracle-Ear announced on Twitter Friday they have removed Laura Ingraham’s show from their advertising plan.
As of this morning, we have removed The Ingraham Angle from our TV advertising plan. It may take a few days for this change to take effect.
— Miracle-Ear (@MiracleEar) March 30, 2018
According to TV Newser, the company ran ads on her show Thursday night, after companies began dropping the show.
The insurance company told employees Friday that it would no longer advertise on Ingraham’s show, calling her comments “inconsistent with our values as a company.”
The following message was issued earlier today to employees of Liberty Mutual Insurance by David Long, Chairman and CEO: pic.twitter.com/FVyIBZrnC0
— Liberty Mutual (@LibertyMutual) March 30, 2018
Principal Financial Group
Late Friday, the financial services group said it would remove its ads from Ingraham’s program.
We are in the process of removing our ads from Laura Ingraham’s
— Principal® (@principal) March 30, 2018
The restaurant chain confirmed Friday that its ads would no longer appear on the Ingraham Angle.
Hi Mark. We have no further airings of our ad scheduled on Laura Ingraham’s program.
— Ruby Tuesday (@rubytuesday) March 30, 2018
“Atlantis does not support or agree with the recent comments made by television broadcaster Laura Ingraham,” the company said in a statement. “Although we are an organization that believes in freedom of expression, we do not condone discrimination, bullying, mockery or harmful behavior of any kind. As a result of these events, we have decided to remove all brand advertising tied to the program.”
Car manufacturer Honda told The Daily Beast the company has no plans to advertise on Ingraham’s program.
Entertainment Studios, a film studio producing the film Chappaquiddick, announced they will stop running the trailer during Ingraham’s show.
Hi Franics, we have pulled all Chappaquiddick ads from Laura Ingraham's show!
— EntertainmentStudios (@ESdotTV) March 30, 2018
According to Media Matters For America, the studio was one of Ingraham’s top sponsors.
The pharmaceutical company confirmed Saturday evening it would be taking a permanent break from her show.
— Bayer AG (@Bayer) March 31, 2018
In a statement to The Wrap, a spokesperson for Ace Hardware said the company will drop ads on Ingraham’s show. “I can confirm that we do not have any plans to nationally advertise on Ingraham’s show in the future,” the spokesperson said.
First reported by The Wrap, car manufacturer Mitsubishi has dropped their ads from Laura Ingraham’s show.
“Mitsubishi Motors has removed its advertising on Laura Ingraham’s show and are monitoring all of our ad placements carefully,” the company told the outlet in a statement.
A Red Lobster spokesperson told ThinkProgress in an email, “I can confirm that Red Lobster is no longer advertising on the Laura Ingraham show.
IBM has joined the sponsors pulling their ads from Fox News host Laura Ingraham’s show Wednesday.
“IBM no longer advertises on the show you referenced,” an IBM spokesman told The Wrap.
According to the publication, IBM was the only blue-chip company with advertisements running on The Ingraham Angle.
This list of advertisers dropping Ingraham’s show initially included men’s clothier Jos. A. Bank, which distanced itself from The Ingraham Angle as the controversy swelled. According to The Daily Beast, after an ad for Jos. A. Bank ran twice during her Wednesday night program, “the company claims it does not pay for advertising on the show, and that the ads were likely bonuses provided by the network.” But in a follow-up email exchange with ThinkProgress several days later, a spokesperson for the company clarified that they aren’t pulling their advertisements from the show because the ad buys are at the network’s discretion.
The national boycott push began after Media Matters For America compiled a comprehensive list of Ingraham’s advertisers, which Hogg tweeted out to his supporters, recommending they each contact three or four.
If you want to help I would suggest contacting 3-4 of these companies. Lets do this
— David Hogg (@davidhogg111) March 29, 2018
According to Ingraham, the “spirit of Holy Week” motivated her to apologize for upsetting or hurting Hogg. Ingraham did not apologize for calling him a “whiner.”
“Any student should be proud of a 4.2 GPA —including David Hogg. On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland,” she tweeted. “For the record, I believe my show was the first to feature David immediately after that horrific shooting. And as always, he’s welcome to come on my show anytime for a productive discussion.”
Any student should be proud of a 4.2 GPA —incl. @DavidHogg111. On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland. For the record, I believe my show was the first to feature David…(1/2)
— Laura Ingraham (@IngrahamAngle) March 29, 2018
… immediately after that horrific shooting and even noted how "poised" he was given the tragedy. As always, he’s welcome to return to the show anytime for a productive discussion. WATCH: https://t.co/5wcd00wWpd (2/2)
— Laura Ingraham (@IngrahamAngle) March 29, 2018
Hogg, however, was unimpressed with Ingraham’s apology.
“She only apologized after we went after advertisers,” he told The New York Times in an interview Thursday. “It kind of speaks for itself.”
I 100% agree an apology in an effort just to save your advertisers is not enough. I will only accept your apology only if you denounce the way your network has treated my friends and I️ in this fight. It’s time to love thy neighbor, not mudsling at children. https://t.co/H0yWs4zMGk
— David Hogg (@davidhogg111) March 29, 2018
“I’m not going to stoop to her level and go after her on a personal level,” he said. “I’m going to go after her advertisers.”
This story will be updated with more information from the advertisers.