Michele Bachmann doll suffering from lagging sales.

Rep. Michele Bachmann (R-MN) has been fond of drawing similarities between herself and former Alaska Gov. Sarah Palin. She said recently that Democrats are trying to “sabotage women like Sarah Palin, perhaps women like myself, or similarly situated women, to make sure that we don’t have a prominent national voice.” But as the toy-maker company HeroBuilders can attest, Bachmann is nothing like Palin when it comes to commercial appeal:

If U.S. Rep. Michele Bachmann’s popularity was judged by the sales of her new action figure, she’d be in trouble.

The Connecticut-based toy company HeroBuilders has sold only 50 copies of the unlicensed action figure since its release on Sept. 25.

Bachmann, a Republican, represents Minnesota’s 6th Congressional District and has been a high-profile critic of President Obama and the Democratic Party.


“I’ll tell you this, she’s no Sarah Palin,” said Emil Vicale, CEO of HeroBuilders.

The sales of the high-priced Bachmann doll (retail price: $34.95) pale in comparison to the Palin action figure, which sold 10,000 units within 24 hours of its launch. Matt Smith quips that “part of the problem with the Bachmann action doll may be that the most interesting thing about Minnesota’s 6th District congresswoman isn’t her actions but her words.”