It’s a storyline straight out of a romantic comedy: Our plucky heroine gets dumped by her longtime significant other, but just as it seems all hope is lost, a new guy arrives at her door.
Last night, news broke that The Mindy Project — the critically-adored but low-rated rom-com-sitcom created by and starring Mindy Kaling — was getting the ax from Fox after three promising seasons. But by the morning, sources were telling The Hollywood Reporter that Universal Television is in talks with Hulu for a multiple-season renewal. That’s right: two more seasons of Mindy, exclusively on Hulu. At least, that’s the reported rumor. No comment yet from Hulu or Universal Television.
How many viewers, exactly, was Mindy reeling in? Last season averaged 2.9 million viewers, with a 1.4 rating among that 18-to-49-year-old demo. Apparently, all the cool kids were already streaming Mindy on Hulu anyway, so switching platforms shouldn’t be too much of an adjustment for a significant segment of the audience.
This is the new rule of television: what is dead may never die. NBC doesn’t have a spot for Tina Fey and Robert Carlock’s survivor-comedy, Unbreakable Kimmy Schmidt? No problem; Netflix can scoop it up. Community fans demanding more episodes of the little-watched cult show that could? Don’t worry about NBC canceling it, because Yahoo can take it from here. Having a hard time letting go of Full House or Twin Peaks or The X-Files? Just do what you do when you aren’t sure why your computer is on the fritz: hit reboot.
In the case of the reboots, nostalgia seems to reign where creativity fails. There are no new ideas. But for these little-watched comedies that have more stories to tell, cut down in their prime by networks like Fox and NBC, this is a promising development, proof that a show doesn’t have to garner The Big Bang Theory-level ratings just to stay on the air.
Either way, don’t worry too much about Kaling. She just released the cover image and title of her second book, Why Not Me?, due out at the end of September.
It’s official: Hulu has ordered 26 episodes of The Mindy Project.