The newest anti-equality ad from the National Organization for Marriage does not sugarcoat when it comes to its anti-gay message. Claiming there are “no benefits for society” from same-sex marriage, the ad actually claims that the freedom to marry “hurts us,” subtly comparing it to incest, pedophilia, and drug dealing. It also claims that if marriage equality advances, schools will “subject your kids to mandatory homosexual curricula,” among other repeatedly debunked “consequences.” One other claim seeks to erase sexual orientation entirely — reducing homosexuality to “behaviors” — by claiming that “the law already treats everyone equally” because every citizen can marry the opposite sex. Watch the offensive ad:
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