Obama’s 2012 Voter Outreach Efforts To Focus On LGBT Community

Yesterday, President Obama’s re-election campaign announced “Project Vote,” a campaign to “drive our campaign strategy — from paid media, to digital outreach, to grassroots organizing and voter registration efforts — to communicate with and engage key demographic groups, such as African Americans, Women, Youth, Latinos, LGBT, Veterans, Asian Americans and others.” In 2008, 80 percent of self-identified gay, lesbian, or bisexual voters supported President Obama, but Republicans made significant inroads during the 2010 midterm elections, capturing 31 percent of the vote from the community. Obama has touted his LGBT accomplishments through a website on the White House server and attended an LGBT fundraiser in New York this summer.