Barack Obama’s first weekly radio address isn’t hugely interesting on its own terms, but the decision to release it as a video on YouTube is a small change, but also a smart and interesting one:


A new technological/media paradigm can empower politicians who are good at using it. Famously, FDR deployed the radio to great effect and though TV existed throughout the Eisenhower years, it was JFK who was the first president to really use it to great effect.