O’Reilly’s ego: McCain is behind because he’s not appearing on The Factor.

During the Talking Points Memo segment of his show last night, Fox News’ Bill O’Reilly diagnosed “Why McCain continues to run behind Obama.” Noting the huge audience for Obama’s Wednesday night infomercial, O’Reilly said that McCain countered it by appearing on CNN’S Larry King Live: “Maybe 3 million people saw that.” O’Reilly then said that McCain should have appeared on his show instead:

O’REILLY: McCain was on Larry King. Maybe 3 million people saw that. McCain could have been on The Factor and 7 million people would have seen him. Also, millions more would have heard him on The Radio Factor, but the senator passed. And we don’t exactly know why.

Watch it:


This isn’t the first time O’Reilly has inflated the influence of his show. In September, O’Reilly claimed that millions of Americans could have been protected from the financial crisis if only Rep. Barney Frank (D-MA) had “come on “’The Factor’” in order to “warn the folks about the economy.”