Quantum of Greenwashing

Turns out the villain in the new James Bond movie Quantum of Solace is a greenwasher. As Grist explains, the bad guy is

… “eco-entrepreneur” Dominic Greene … the owner of an eco-hotel in the Chilean desert — an oasis aimed at luring rich and powerful folk with fancy environmental technology. But … the hotel and “Save the Earth” shtick is just a front for Greene’s plan to seize part of South America’s water supply.

Aha! A brilliant plot twist: Mr. Greene is Greenewashing!

I’ll post a review when I see it because I am a ridiculously devoted James Bond fans. Here’s the trailer:

And here’s a bonus quiz. What Bond movie had a clean-tech plot-device?

Answer: The Man with the Golden Gun, in which the villain, Scaramanga, is “An assassin who plans to misuse solar energy for destructive purposes.”


By the way, for those who don’t like the new Bond, he is in fact much closer to the Bond of Ian Fleming’s books, which had no gadgets, Bond often didn’t get the girl, and he was much grittier and soulful, like Craig. Still, you can’t beat Sean Connery, can you?