Moments ago, Carbonite — a company providing backup software for computers — announced that it will no longer advertise on Rush Limbaugh’s show. CEO David Friend made clear in a Facebook statement that, despite Limbaugh’s “apology” issued tonight, the company was still pulling its ads because it wants to “contribute to a more civilized public discourse”:
No one with daughters the age of Sandra Fluke, and I have two, could possibly abide the insult and abuse heaped upon this courageous and well-intentioned young lady. Mr. Limbaugh, with his highly personal attacks on Miss Fluke, overstepped any reasonable bounds of decency. Even though Mr. Limbaugh has now issued an apology, we have nonetheless decided to withdraw our advertising from his show. We hope that our action, along with the other advertisers who have already withdrawn their ads, will ultimately contribute to a more civilized public discourse.
Indeed, evidencing the point made by Friend, Limbaugh’s “apology” is riddled with offensive statements, comparing contraception to “sneakers” and implying that birth control is only a subsidy for personal sexual activity.