The “O” Design Team

I have no artistic abilities whatsoever, but I nevertheless find design to be an endlessly fascinating subject. And I think it’s clear that from a graphic design point of view, the Obama ’08 campaign was light-years better than anything American politics has ever seen. Thus, I found this interview with the creator of the “O” logo interesting. Still, it actually doesn’t get at the subject I’m curious about here. The logo was designed by a design professional, so obviously he was trying to do a good job. But what I’d really like to know is whether there was a conscious decision made by the campaign to try to reach higher, design-wise, than previous campaigns had done. That certainly seems to be what happened, but I’ve never heart it specifically articulated.