Today is apparently “National Marriage Equality Day,” an opportunity to thank companies like Starbucks and Amazon for their support of marriage equality in the same way conservatives proudly embraced Chick-fil-A’s anti-gay condemnations last week. Organized by same-sex wedding magazine Equally Wed, the event has seemingly relied entirely on a Facebook event page. Without widespread promotion, public endorsements, support from national LGBT organizations, or any kind of media strategy, the day is in no way a representative response. Still, there’s never a bad time to support companies whose policies and spending support all families. Get all the details on Facebook.
Karen Ocamb takes the magazine to task for this poorly-marketed “marketing ploy”:
My concern is that this probably well-intentioned effort could be misused and misrepresented by the Religious Right and right-wing media to make us look feckless. Hopefully, next time someone decides to rename a day and act as if they represent the entire LGBT community, they might do some preparation first before alerting the media. These days, the whole world really is watching — including every move we make.