TrueCar ends its relationship with the NRA

The car buying service is the 12th company to cut ties with the gun lobby this week.

Convention goers look through spotting scopes displayed at the 143rd NRA Annual Meetings and Exhibits at the Indiana Convention Center in Indianapolis, Indiana on April 25, 2014. AFP PHOTO / Karen BLEIER        (Photo credit should read KAREN BLEIER/AFP/Getty Images)
Convention goers look through spotting scopes displayed at the 143rd NRA Annual Meetings and Exhibits at the Indiana Convention Center in Indianapolis, Indiana on April 25, 2014. AFP PHOTO / Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/Getty Images)

TrueCar, an automotive pricing and information website, said Friday it will be ending its advertising relationship with the NRA at the end of the month.

“TrueCar is ending its car buying service relationship with the NRA effective February 28, 2018,” Veronica Cardenas, TrueCar’s media relations manager, told ThinkProgress in an email late Friday night. The company also posted the announcement on Twitter.

The car buying service previously advertised on a special NRA member website that “members save an average of $3,383 off MSRP!”

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After ThinkProgress reported Tuesday a list of more than two dozen companies doing business with the gun lobby, the nation’s largest privately held bank, First National Bank of Omaha, said it would stop issuing the NRA Visa card. On Thursday, Enterprise Holdings, which operates three major car rental companies, said it would stop offering a discount to NRA members. And on Friday, security software company Symantec, home security company SimpliSafe, auto insurer MetLifecar rentals Avis and Budgetmoving companies Allied and North American Van lines, and software company Wild Apricot also cut ties.