What Is Alphabet And What Happened To Google? These 3 Charts Will Help You Understand

Former Android executive steps up to take over Google after major corporate restructuring. CREDIT: AP PHOTO/JEFF CHIU
Former Android executive steps up to take over Google after major corporate restructuring. CREDIT: AP PHOTO/JEFF CHIU

Much to Kim Kardashian’s chagrin, Google broke the internet Monday with news of a radical company reorganization and renaming, according to a Securities and Exchange Commission filing. The old Google that dominates the search engine market and brought us Chrome and YouTube has been somewhat demoted to one of many subsidiary companies under Alphabet — the brand new parent company of Google applications and services, experimental projects, and investing interests.

CREDIT: ThinkProgress/Dylan Petrohilos

The reshuffling is more of a financial maneuver that allows Google to remain flexible, relevant and invest in a variety of fields, particularly health care, as technology advances, but it also gives Google a new face. Sundar Pichai, former Android senior vice president the brain behind Google’s Chrome browser, will replace Larry Page as CEO. Page will join fellow Google co-founder Sergey Brin and former CEO Eric Schmidt to head Alphabet.

CREDIT: ThinkProgress/Dylan Petrohilos

Other leaders under the old Google structure — Tony Fadell for smart home device maker Nest, Arthur Levinson for cryonics program Calico, Fiber’s Craig Barratt, Dan Doctoroff for urban development company Sidewalk Labs, and David Lawee and Bill Maris who respectively run capital and ventures investments — will retain their roles under Alphabet.

The changes are mainly internal and will have little to no effect on the services consumers use everyday. As Recode’s Kara Swisher put it, “The boring and mature stuff that pays for everything else will be watched over by the very stalwart Pichai, while the others get to play more with the business of the future that is much pricier.”

Google-branded ventures such as Fiber, the company’s fiber-optic internet service, and Google X under which the driverless cars and drone program run, have been spun out into standalone subsidiaries, alongside Google, under of Alphabet.

It’s unclear what other projects or acquired companies will get their own spot under Alphabet, such as Deep Mind, the company’s artificial intelligence team, and who will lead each of Google’s many existing projects. Changes are surely to come but to help make sense of the move, here’s a general graphic of Alphabet and the new Google.

CREDIT: ThinkProgress/Dylan Petrohilos